UNIFORMS
Main Court
City Court
NBA Expansion Team Branding Design
For my self-authorship project, in my portfolio class, I decided to do the complete branding for an NBA expansion team. From rumors in the media, the two cities that could be getting an expansion team are Seattle and Las Vegas. Being as Seattle already had the Super Sonics and would likely go back to that branding, I decided to choose Las Vegas to create a team. With the logo, I used the King playing card as a reference, due to Las Vegas’s heavy roots in gambling. The colors I chose are meant to represent the Nevada sunset, as well as the lively Vegas strip at night. I tried to keep this vibe throughout all the deliverables I designed.
The Overall Project Includes:
• 3 Logos (Icon, Monogram, and Wordmark)
• 4 Jerseys (Home, Alternate, Association, and City)
• 2 Courts (Home and City)
• 2 Jumbotrons (Home and City)
• Website Prototype (B/W and Color)
• Scoreboards
LOGO PROGRESSION
ALTERNATE WORDMARK
ALTERNATE WORDMARK
(Light Background)
(Dark Background)
JUMBOTRON DESIGNS
MAIN
CITY
SCOREBOARDS
Blackjacks Team Website
For my team website prototype, I produced 3 major screens that would appear on a final website. These include a homepage, player profile page, and a ticket page. You’re able to click through each of these pages in the prototypes.